![]() Baskerville’s design can be seen as a bridge between eras: balancing classic elegance with modern practicality. In the social and political world, Baskerville was made in the heart of the Age of Enlightenment and at the dawn of the Industrial Revolution - a time when scientific discoveries were driving significant commercial and industrial change. In the visual arts and architecture, Europe was moving from the ornate, asymmetrical designs of the Rococo, toward the Neoclassical style, which emphasized simplicity and symmetry. Baskerville was created at a time of transitions. ![]() Here you will find options to view and activate subscriptions, manage institutional settings and access options, access usage statistics, and more.Designed in 1757 by John Baskerville in Birmingham, England.īaskerville was designed in 1757 in Birmingham, England, by its namesake, John Baskerville (1706-1775) and it was cut into metal for use in printing presses by John Handy. If you believe you should have access to that content, please contact your librarian.įor librarians and administrators, your personal account also provides access to institutional account management. ![]() The institutional subscription may not cover the content that you are trying to access. Oxford Academic is home to a wide variety of products. View the institutional accounts that are providing access.View your signed in personal account and access account management features.Some societies use Oxford Academic personal accounts to provide access to their members.Ĭlick the account icon in the top right to: See below.Ī personal account can be used to get email alerts, save searches, purchase content, and activate subscriptions. Some societies use Oxford Academic personal accounts to provide access to their members. If you do not have a society account or have forgotten your username or password, please contact your society. Do not use an Oxford Academic personal account. When on the society site, please use the credentials provided by that society.If you see ‘Sign in through society site’ in the sign in pane within a journal: Many societies offer single sign-on between the society website and Oxford Academic. Society member access to a journal is achieved in one of the following ways: If you cannot sign in, please contact your librarian. If your institution is not listed or you cannot sign in to your institution’s website, please contact your librarian or administrator.Įnter your library card number to sign in. Following successful sign in, you will be returned to Oxford Academic.When on the institution site, please use the credentials provided by your institution.Select your institution from the list provided, which will take you to your institution's website to sign in.Click Sign in through your institution.Shibboleth / Open Athens technology is used to provide single sign-on between your institution’s website and Oxford Academic. This authentication occurs automatically, and it is not possible to sign out of an IP authenticated account.Ĭhoose this option to get remote access when outside your institution. Typically, access is provided across an institutional network to a range of IP addresses. If you are a member of an institution with an active account, you may be able to access content in one of the following ways: Get help with access Institutional accessĪccess to content on Oxford Academic is often provided through institutional subscriptions and purchases. The books he created-from an edition of Virgil’s poetry in 1757 to his final publication, William Hunter’s magisterial, The anatomy of the gravid uterus of 1774-are recognised by printing historians, librarians and bibliophiles as masterpieces of the art and technology of book design and production. His did much to enhance the printing and publishing industries of his day in Britain and beyond. Baskerville was the ‘complete printer’, who considered all aspects of the craft by experimenting with casting and setting type, improving the construction of the printing press, developing a new kind of paper and refining the quality of inks. 2 Baskerville gained wealth and distinction as a manufacturer of japanware but it was only in the 1750s that he turned his attention to creating the typeface that bears his name. It was created by John Baskerville (1707–75), a printer, entrepreneur and artist who changed the course of type design and made eighteenth-century Birmingham a town without typographic equal. Baskerville, with its well-considered ‘proportions and design, its methods of thickening or thinning parts of a letter, and its sharper and more horizontal treatment of serifs’, 1 is one of the world’s most widely used, enduring and influential typefaces.
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