businesses spend more than $20 billion on gift cards each year as reward programs for their customers, employees and sales teams. Find corporate partnershipĬompanies are increasingly offering incentives to their employees in the form of restaurant gift cards. While this brings in revenue, it also encourages priceless word of mouth marketing among your customers. When a person buys a gift card from you, they do so because they believe that dining at your restaurant will make for a great present to their loved one. Statistics show that 35% of the customers redeem gift cards within a week, while 21% of them do so within a month. Gift cards are a great way of driving traffic to the restaurant. Many among these may not have dined at your restaurant before and a gift card provides an opportunity to introduce your brand to newer customers. Immediate and extended family and friends are the top recipients of gift cards. Even if the gift card is never redeemed, you still have secured a revenue. Selling a gift card ensures you receive immediate revenue as the buyer purchases the card upfront. Thus, the gift cards will bring you an average of 15 to 35 percent increase in average ticket size that can easily change the outlook of your restaurant’s bottom line at the end of the year. In fact, in a small survey conducted by our team, it was observed that most people use gift cards for a weekend get-togethers and family reunion dinners. Enjoy higher checksĬustomers tend to spend much more on the check when redeeming gift cards. If you’re still on the fence about it, here are some of the key rewards offered by restaurant gift cards. In 2014, Starbucks cards represented over 30% of the company’s transactions in the US alone. They have used gift cards as a marketing strategy to bring in new customers, elicit loyalty from the existing ones and make all of them spend 20-25% more than usual. When it comes to restaurant gift card sales, Starbucks rules the throne. Busy lifestyle, preference for flexibility, advancing technology and the prevalence of smartphones are other factors contributing to the haul. The growing demand for gift cards is driven by several factors including a rise in gifting culture, ease of cashless transaction and advanced payment solutions. However, despite the slight road bump, gift-cards are likely to perform well in the long-term with the global gift card market expected to post a CAGR of more than 13% between 2019-2023, according to a recent report by Technavio. According to Paytronix's annual Gift Card Sales Report 2019, restaurant gift card sales grew 10.4% in 2018 compared to 2017.ĭuring last year’s holiday season, which was shorter in length, restaurants reported a slight decline in both the number of gift cards sold and in the dollar values of those cards. In fact, it has topped the consumer’s wish list for a record 13th time in a row.Įven in the restaurant industry, particularly, gift cards are known to make for popular holiday presents. The second Promotional E-card is valid for redemption at participating Outback Steakhouse locations from 2/21/23 – 3/27/23.Gift cards have consistently ranked as the most popular holiday gift in the United States according to the National Retail Federation. One Promotional E-card is valid for redemption at participating Bloomin’ Brands restaurant locations from. 8 and 9 only, get two $10 Bonus Cards with a $50 Gift Card purchase. Outback Steakhouse: Buy $50 in gift cards and get a $10 coupon card through Dec. ![]() On The Border: Buy a $50 gift card and get a $10 bonus card until 12/31/22 on virtual and physical gift card purchases. ![]() The $5 eReward Code can be redeemed from 1/1/23-2/28/23 by unlocking it through the Moe Rewards program. Moe's Southwest Grill: Get a $5 eReward Code for each $25 gift card purchase or eGift Cards purchase at participating locations. Bonus eReward Code is valid for redemption between and. McAlister's Deli: Receive a $5 reward for every $25 gift cards purchased through 12/31/22. Bonus card valid January 1st-February 27th. Maggiano's Little Italy: Get a $20 eBonus card when you buy $100 in gift cards through Dec.
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